"The optimal diet should be strongly liked (and thus healthy because our evolved biology likes what is good for us) but not wanted (since wanting drives appetite and addictive eating which tends to reduce the variety of the diet and induce malnutrition)."
Nicely said. I want a lot of things. However, I have found that the longer I eat paleo, the less I crave breads and pastas and sugary things that aren't good for me. The protein and good fats keep my appetite for addictive foods down.
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